AI
Agaton2026
Agaton
Agaton analyzes every customer conversation using advanced voice AI, and turns it into more sales, better retention and higher quality.
● Private investment & advisory office of Rikard Steiber
Tech for good.
Ground to orbit.
We back founders who use AI and deep tech to solve hard problems, and move people and goods on the ground, in the air and into space in ways that are sustainable for the planet and for the balance sheet.
37.44°N 122.14°W Palo Alto
59.33°N 18.07°E Stockholm
Since 2013 Angel & advisory
01 Why GoodTech exists
We build what matters. GoodTech was founded on the belief that the toughest challenges require the most ambitious tools. Right now, that frontier is AI. Next, it’s physical reality—reimagining mobility across land, sky, and space.
AI
Intelligence in every layer
AI is the engine of this decade. We look for teams that turn it into products people use every day, from digital humans to agents that do real work.
CO₂
Sustainable twice over
Good for the environment and good business. Electric freight, solar vehicles and electric roads only matter if they also win on cost.
OPS
Operators, not spectators
Capital comes with hands-on help: go-to-market, partnerships, fundraising and M&A, from someone who has run companies at Google scale and at seed stage.
N×V
Nordic roots, Valley reach
Many of our founders start in Sweden and Norway. We help them win in the United States.
IntelligenceEvery layer
AI
Software that sees, listens, speaks and acts, applied where it makes the world safer and work more human.
D-ID · Incredible · Flox · unitQ
GroundALT 0 m
On the road
Autonomous electric freight, roads that charge and cars that run on sunlight alone.
Einride · Elonroad · Aptera
AirALT 0–500 m
In the air
Autonomous drone delivery, personal electric flight and the sport that put drones on the world stage.
Aviant · Jetson · Drone Racing League
OrbitLEO 160–2,000 km
Into space
Shared awareness for a crowded orbit, so every spacecraft can be seen, identified and coordinated.
Manifest Space
02 Portfolio
Companies we back and build with.
Angel investments and advisory positions, held personally and through GoodTech Capital. Hover or tap a card to see what each company does.
GroundListed
Aptera2021
Aptera
Solar electric vehicles. A hyper-efficient car that gets meaningful daily range from sunshine alone.
Air
Aviant2026
Aviant
We do drone delivery. Full-stack drone services for autonomous, on-demand cargo transport, with more than 9,000 completed flights in Norway.
Platforms
Challengermode2017
Challengermode
Competition infrastructure for gaming. Tournaments, matchmaking and gamification across 200+ games, trusted by KRAFTON, Ubisoft and EA.
AI
D-ID2025
D-ID
AI video and digital humans. Interactive avatars and AI-generated video that let enterprises talk to customers in any language, at scale.
AirAcquired
Drone Racing League2015
Drone Racing League
The professional drone racing league. Global championships, broadcast worldwide. Acquired by Napster.
GroundListed
Einride2019
Einride
Intelligent movement. Electric and autonomous freight technology for global industries that want to cut emissions and run more efficiently.
Ground
Elonroad2024
Elonroad
Electric roads. Conductive charging built into the road, so any vehicle can charge while driving or parked.
AI
Fishbrain2013
Fishbrain
The world's #1 fishing app. AI-powered fishing forecasts and catch data from more than 20 million anglers help people find where and when the fish bite.
AI
Flox Intelligence2025
Flox Intelligence
Wildlife intelligence for infrastructure. AI, bioacoustics and behavioural science that guide animals away from railways, runways and roads.
Platforms
GoodTrust2020
GoodTrust
Estate planning made easy, secure and affordable. Wills, trusts and directives, plus the tools to protect a family's digital legacy.
AI
Incredible2026
Incredible
An AI that does tasks on your computer. It clicks and types across your browser, files and apps on Mac and Windows, the way you would.
AI
Intent HQ2026
Intent HQ
A privacy-first, AI-powered customer intelligence platform that interprets complex human intent from real-time customer behavior.
Air
Jetson2022
Jetson
Personal electric aircraft. The Jetson ONE is built in aluminium and carbon fibre and flies on eight electric motors.
Platforms
LIV2019
LIV
Mixed-reality capture for VR. Creators take pictures, record and live stream from inside their favourite XR apps.
Space
Manifest Space2026
Manifest Space
Onboard space traffic awareness for every spacecraft. A transponder that broadcasts identity and position, so satellites can be seen and coordinated.
AIExited 2023
unitQ2017
unitQ
An AI-powered customer feedback platform that turns unstructured customer signals into actionable data, helping companies monitor and improve product quality.
Platforms
WEIQ2021
WEIQ
One platform for how restaurants take orders and get paid: QR ordering, mobile payments and a certified point of sale.
Next Your company
Solving a hard problem with AI or deep tech?
We are always looking for the next extraordinary founder, especially Nordic teams heading for the US.
Open mind. Warm heart. Strong hands.The values behind GoodTech
03 Advisory
Selected advisory for extraordinary founders.
Rikard takes on a small number of advisory roles each year, working directly with founders and CEOs of early-stage companies that are ready to win in the US.
Go to market
US launch & growth
From positioning and pricing to the first enterprise deals.
- Market entry plan
- Strategic partnerships
- First customers and channels
Capital
Fundraising & M&A
Preparing the company, the story and the room.
- Investor narrative and materials
- Introductions to US investors
- Exit and acquisition strategy
Leadership
A seasoned co-pilot
A sparring partner for the CEO, on call for the hard calls.
- Board and executive coaching
- Hiring US leadership
- Retainer plus equity, aligned from day one
04 The founder
Rikard Steiber
Entrepreneur, operator and AI angel investor based in Silicon Valley, with deep roots in Sweden. Founder and CEO of GoodTrust, Operating Partner at Luminar Ventures, and adviser to global leaders and frontier startups.
Earlier, Global Marketing Director at Google, President of HTC Viveport and CEO of MTGx, with board seats at Scandic Hotels and Cision.
Future astronaut with Virgin Galactic, and founder of WIT – Women in Tech.
Through GoodTech, Rikard invests his own capital and time in founders tackling hard problems, and helps Nordic teams build their bridge to the US market.
Author of Digital Legacy and Supercharge Your Life with AI. International keynote speaker at MWC, CES, GDC and IBC, and guest lecturer at Harvard, Stanford and MIT.
Zero G TrainingFounding Astronaut with Virgin Galactic (flight in 2027)
05 Books & speaking
Writing about the future he invests in.
Rikard writes and speaks about how AI is changing everyday life, and about what happens to our digital lives when we are gone.
New 2024
Supercharge Your Life with AI
A practical guide to transform health, family and work with AI
A hands-on playbook for using AI across the whole of life, written for people who want results, not theory.
2020 with Daniel Sieberg
Digital Legacy
Take Control of Your Online Afterlife
What happens to your photos, accounts and data when you die, and how to plan for it. Featured on CBS This Morning.
Keynotes on AI
How to put AI to work in your health, your family and your business, starting today.
For leadership teams, conferences and customer events.
06 Contact
Building something hard, and good?
Founders, co-investors and event organisers are welcome to reach out. Tell us what you are building and where you need help.
OfficeGoodTech CapitalPalo Alto, California · Stockholm, Sweden